Neutral Hues

Essentials Fear of God is a brand that has quickly become popular among people who love streetwear. The reason why the brand is so popular is because of its minimal branding, neutral hues, and collaborations with brands like Vans and Nike. The brand was founded by Jerry Lorenzo in 2013. It has become an emblem of contemporary culture because of its unique take on American expression. If you’re wondering how Essentials Fear of God became so popular, keep reading.

Lorenzo’s Inspiration

Prior to starting the brand, Lorenzo had worked as a designer for brands like Nike and Supreme. He took inspiration from high-end fashion labels like Givenchy and Saint Laurent when creating Essentials Fear of God.

Lorenzo released the first Essentials Fear of God collection in 2014. The collection was met with positive reviews and sold out quickly. Lorenzo continued to release new collections, each one becoming more popular than the last.

In 2016, Lorenzo partnered with Vans to release a limited edition sneaker. The sneaker sold out almost immediately and helped to put Essentials Fear of God on the map.

Celebrities & Publications

Since then, the brand has continued to grow in popularity. Essentials Fear of God has been worn by celebrities like Kanye West, Justin Bieber, and LeBron James. The brand has also been featured in major publications like Vogue and GQ.

American Expression

Essentials Fear of God became popular because it offers something unique that other brands don’t. The company’s distinct interpretation of American expression has resonated with people all over the world. Also, its timeless, wearable garments are perfect for anyone who wants to look good. Essentials Fear of God is also popular because it collaborates with other brands that are already established and respected. By partnering with brands like Vans and Nike, Essentials Fear of God has been able to tap into a market that already loves and trusts those brands.

There are many factors that have contributed to the success of Essentials Fear of God. But one thing is for sure – the brand is here to stay.